From Right-Wing Meme to Resistance Icon: This Unexpected Story of the Frog
The resistance won't be broadcast, but it could have amphibious toes and bulging eyes.
Furthermore, it may involve a unicorn's horn or a chicken's feathers.
Whilst demonstrations opposing the government carry on in American cities, participants have embraced the spirit of a community costume parade. They have taught dance instruction, distributed treats, and performed on unicycles, while police watch.
Blending levity and politics – a strategy experts refer to as "tactical frivolity" – is not new. Yet it has transformed into a hallmark of American protest in the current era, used by all sides of the political spectrum.
A specific icon has risen to become especially powerful – the frog. It originated when video footage of an encounter between a protester in a frog suit and ICE agents in the city of Portland, went viral. And it has since spread to protests throughout the United States.
"A great deal going on with that little blow-up amphibian," notes a professor, a professor at UC Davis and an academic who studies creative activism.
From Pepe to Portland
It is difficult to talk about protests and frogs without addressing Pepe, an illustrated figure embraced by extremist movements throughout an election cycle.
Initially, when the character first took off online, it was used to express specific feelings. Later, it was deployed to express backing for a candidate, including one notable meme endorsed by that figure himself, portraying Pepe with recognizable attire and hairstyle.
Pepe was also depicted in digital spaces in more extreme scenarios, as a historical dictator. Online conservatives exchanged "rare Pepes" and set up cryptocurrency in his name. His catchphrase, "that feels good", became a coded signal.
Yet its beginnings were not as a political symbol.
The artist behind it, artist Matt Furie, has stated about his disapproval for its co-option. The character was intended as simply a "chill frog-dude" in his series.
Pepe first appeared in a series of comics in 2005 – non-political and notable for a particular bathroom habit. In 'Feels Good Man', which documents the creator's attempt to take back of his work, he said the character was inspired by his time with friends and roommates.
As he started out, Mr Furie experimented with uploading his work to new websites, where the community began to copy, alter, and reinterpret his character. When the meme proliferated into the more extreme corners of the internet, the creator sought to reject his creation, even killing him off in a comic strip.
Yet the frog persisted.
"This demonstrates that we don't control symbols," explains the professor. "Their meaning can evolve and be repurposed."
Previously, the popularity of this meme resulted in frogs were largely associated with conservative politics. But that changed recently, when a confrontation between an activist wearing a blow-up amphibian suit and an immigration officer in Portland captured global attention.
The event followed a directive to deploy the National Guard to Portland, which was described as "a warzone". Demonstrators began to assemble in large numbers outside a facility, just outside of an ICE office.
Tensions were high and an agent sprayed a chemical agent at a protester, targeting the air intake fan of the inflatable suit.
The protester, the man in the costume, responded with a joke, remarking he had tasted "something milder". But the incident spread everywhere.
The costume was somewhat typical for the city, known for its unconventional spirit and left-wing protests that revel in the absurd – outdoor exercise, retro fitness classes, and nude cycling groups. Its creed is "Keep Portland Weird."
This symbol became part of in the ensuing legal battle between the administration and Portland, which claimed the use of troops was unlawful.
Although a judge decided that month that the administration had the right to send personnel, a dissenting judge wrote, referencing in her ruling the protesters' "well-known penchant for wearing chicken suits while voicing their disagreement."
"Observers may be tempted the court's opinion, which adopts the government's characterization as a battlefield, as simply ridiculous," the dissenting judge wrote. "However, this ruling is not merely absurd."
The order was stopped legally soon after, and personnel are said to have left the city.
But by then, the amphibian costume had transformed into a potent protest icon for the left.
The inflatable suit was spotted in many cities at No Kings protests last autumn. Amphibian costumes were present – and unicorns and axolotls and dinosaurs – in major US cities. They were in rural communities and big international cities abroad.
The frog costume was sold out on online retailers, and rose in price.
Shaping the Optics
The link between the two amphibian symbols – lies in the dynamic between the silly, innocent image and underlying political significance. Experts call this "tactical frivolity."
The tactic is based on what Mr Bogad terms a "disarming display" – frequently absurd, it acts as a "disarming and charming" act that highlights a message without obviously explaining them. It's the unusual prop used, or the symbol you share.
Mr Bogad is both an expert in the subject and someone who uses these tactics. He authored a text called 'Tactical Performance', and led seminars around the world.
"One can look back to the Middle Ages – when people are dominated, they use absurdity to speak the truth a little bit and still have a layer of protection."
The theory of such tactics is three-fold, Mr Bogad says.
As activists take on a powerful opposition, a silly costume {takes control of|seizes|influences