The New Logo for GBR is Shown.
The UK government has presented the branding for GBR, marking a notable stride in its policy to bring the railways back into state hands.
An National Colour Scheme and Historic Emblem
The fresh design showcases a Union Flag-inspired palette to mirror the UK flag and will be rolled out on locomotives, at stations, and across its digital platforms.
Notably, the emblem is the recognisable twin-arrow design currently used by the national rail network and first introduced in the 1960s for British Rail.
The Implementation Strategy
The phased introduction of the design, which was designed internally, is expected to happen over time.
Passengers are expected to start seeing the newly-branded trains across the UK rail network from spring next year.
In the month of December, the design will be displayed at prominent railway stations, such as Birmingham New Street.
A Path to Nationalisation
The Railways Bill, which will enable the creation of Great British Railways, is presently making its way through the Parliament.
The government has said it is taking control of the railways so the network is "run by the people, operating for the people, not for profit."
Great British Railways will unify the running of train services and tracks and signals under a single organisation.
The department has stated it will combine 17 various bodies and "eliminate the notorious administrative hurdles and accountability gap that hinders the railways."
App-Based Features and Existing Public Control
The rollout of Great British Railways will also include a new mobile application, which will enable passengers to see train times and book tickets without booking fees.
Accessibility travellers will also be able to use the application to request help.
Several train companies had earlier been taken into public control under the outgoing government, including Northern.
There are now seven operating companies now in public hands, accounting for about a one-third of journeys.
In the past year, Greater Anglia have been nationalised, with further franchises likely to be added in the coming years.
Ministerial and Industry Reaction
"The new design is more than a paint job," stated the Transport Secretary. It signifies "a transformed service, shedding the frustrations of the past and focused completely on delivering a proper service for the public."
Rail leaders have responded positively to the government's commitment to bettering services.
"We will continue to cooperate with industry partners to ensure a smooth changeover to Great British Railways," one executive said.
